Where handcrafted art meets fishing science
The Bait Lab engineers performance baits for freshwater anglers. Formulated, not fabricated. Designed for your waters, and tested in ours.
🔬 Lab Access Membership – Work directly with us to engineer your own custom soft plastic formulations. Design unique blends, colors, and actions tailored to your target species and waters. Each creation gets a specimen ID that’s yours alone.
→ Join the Waitlist Below
🎣 The Bait Lab Store – Handcrafted baits born from real angler collaboration. Every product in our store is formulated using aggregated data from Angling Testers. Proven blends you won’t find in big-box shops. This is where artistry meets fishing science on the shelf.
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⚡ Exclusive Bait Drops – Limited-time, small-batch releases available only to our email list. These experiments debut before they’re ever considered for the store, if they make it at all. First access to our most innovative work.
→ Sign Up Below for Drop Alerts
Designed and tested on real lakes to trigger consistent strikes.
The Lab Access (Invitation Only)
Not for everyone. Not for sale. The Lab Access is for those who want proprietary soft plastic formulas tuned to your waters and techniques. This isn’t color matching- it’s bait engineering.
Custom Baits. Custom Science. Invitation Only
APPLY FOR LAB ACCESS
Featured products
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4″ Finely Tooned Beaver
$5.99 -
4″ Surface Striker Toad
$5.99 -
5.7″ Accelerator Worm
$6.99 -
5″ Split Tail Fluke Jerk Bait
$6.99 -
6″ Ultimate Stickbait (Salt Sticks)
$6.99
Limited Drops
Join our mailing list for notifications on bait drops straight from the Lab. These are Limited Time so don’t miss out. Made for the angler who knows.
Let us help you to land that trophy catch
Soft Plastic Bait Selector
Find the perfect bait for your fishing trip
Question 1 of 7
What region will you be fishing?
Your Fishing Profile
Your Top 3 Bait Recommendations







