The Bait Lab: Where handcrafted art meets fishing science
At The Bait Lab, we’re redefining what soft plastic fishing baits can be. Born from a unique blend of analytical precision and artistic passion, we create handmade bass lures that perform as beautifully as they’re crafted. Every bait is created by hand in South Florida, tested on legendary waters and inspected with the same attention to detail you’d expect from a craftsman because that’s exactly what we are.
What we are not: A generic bait shop
We partner with a limited roster of high-performing anglers who want to be active participants in their success. Together, we fine-tune our formulated plastics, sharing data with us to engineer the top-performing baits in the Southeast US.
Our Story: Where Data Meets the Dock
The Bait Lab emerged from an unexpected combination: years of experience in analytics, technology, and design meeting a deep love for the outdoors. While most bait companies rely on tradition or guesswork, we approached soft plastic bait creation like an experiment, asking questions, gathering data, and iterating until we got it right.
But here’s what makes us different: we never forgot the soul of fishing.
Every handmade lure that leaves The Bait Lab represents a marriage between the crafter’s heart and the scientist’s mind. We create each bait like art, carefully selecting colors, perfecting profiles, and ensuring every detail meets our exacting standards. Then we test them like science, putting them in the hands of local experienced anglers who fish the same challenging waters you do.
This isn’t about creating pretty baits for tackle boxes. It’s about fostering a healthy angling community, bringing more people to the outdoors, and preserving a sport that has connected generations.
The Bait Lab Difference: Pure Quality, No Compromises
Hand-Crafted in South Florida
Unlike mass-produced fishing lures, every soft plastic bait from The Bait Lab is formulated with specific ratios and ingredients based on extensive data collected from competitive anglers and tournaments.. This means superior action, better durability, and a pure formula that triggers more strikes. We don’t cut corners, we craft baits the right way.
Individually Inspected for Perfection
Before any worm, creature bait, or craw makes it into a package, it’s hand-checked for defects. No imperfections. No compromises. If it doesn’t meet our standards, it doesn’t reach your tackle box.
Custom Colors You Won’t Find in Big-Box Stores
Tired of the same predictable colors at chain tackle shops? Our custom soft plastic formulas feature unique colorways specifically designed for Florida’s diverse waters, from the tannic stained waters of the Everglades to the clear lakes of Central Florida. These aren’t catalog colors; they’re proven patterns developed through real fishing experience.
Field-Tested on the South East’s Toughest Waters
We don’t just pour and hope. Every bait design undergoes extensive field testing by local anglers on some of the most challenging and rewarding waters. If it catches fish in these legendary systems, it’ll work where you fish too.
Our Mission: Not Just Selling Baits
At The Bait Lab, we understand our service not for everyone. We love working with select anglers to create baits that work just for them but we deeply care about our entire fishing community. That’s why we created our free Soft Plastic Bait Selector app right on our homepage! No purchase required, no login needed. Whether you’re a tournament pro or someone who hasn’t cast a line since childhood, our tool helps demystify bait selection so you can fish with confidence.
We want to bring more people to the outdoors. We want to grow the sport. We want to preserve a pastime that has brought joy to generations and ensure it continues for generations to come.
Every bait we sell helps build a community, not private equity. Every angler who uses our free tool becomes part of a movement to keep fishing alive, accessible, and thriving.
Join The Bait Lab Community
Since we offer such a specialized service we still want to give those without Lab Access the experience of the fishing science advantage. Several time a year we offer limited time bait drops. This is your opportunity to select Lab Access baits on a first come first serve basis. Bait Drop notifications only go out to our email members so sign up below so you don’t miss out.
Whether you’re flipping docks, punching mats or finessing deep structures, The Bait Lab has custom soft plastic baits designed for your technique and your waters. Check out our Shop and be the first to know what’s coming out from The Bait Lab
New to bass fishing? Start with our free Soft Plastic Bait Selector tool—no experience necessary, no purchase required. We’re here to help you catch fish and fall in love with the outdoors.
Experienced angler? Looking for that competitive edge? Want a bait maker that will talk with you, learn your pain points and work with you to achieve your goals? Then you will love our service! We encourage you to join our Lab Access Waitlist and tell us about yourself and your goals so as soon as there is availability we can meet to make sure this is good fit for both of us. We can’t wait for you to discover our handmade bass lures with custom colors and data driven formulas that give you an edge on pressured Florida waters.
Let us craft the baits to land your trophy catch and help grow the sport we all love.
Have questions? Contact us – we’re here to help grow the sport and get more people on the water.